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Promoting Art

How is someone supposed to do such a thing? Praising from renowned institutions, critics and celebrities? Flashing excerpts like movie trailers? Ads on matching to the public’s criteria? Gifts and discounts?

What does it take to make someone buy one’s work and services? Where is the trigger to make someone feel the need for the art of a certain author? The call for prestige? The guaranteed fun? The well-tuned melancholy? The signs of great wisdom?

How can an artist be weightless and not imposing? Is stardom a requirement to survive? Is this all about branding and building up communities of fans? All about fame? Showbiz?

Are artists doomed?

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