I wish I knew how to blog properly. I am talking about making money with it, obviously. As far as I can tell, there are two major kinds of blogs: the How To blogs and the Look At Me blogs. Both can promote services. Internet gurus say money is on the first kind of blogs, unless you’re some kind of celebrity or influencer.
When I say blogging it includes any kind of social media posting, like Instagram, Facebook, YouTube, Twitter, LinkedIn, Pinterest and what not. It is very difficult to me to achieve any sort of success in this virtual universe because I don’t like it enough. If the door to affordably promote my services and my art was another, I would probably eliminate all my Internet profiles and stay away from the computer.
Most of How To blogs are very specific or rather redundant and deceiving. Pretending to be an expert is highly recommended in the blogging sphere. The Internet becomes a giant sales channel. That’s the main purpose of it as a business. The Look At Me blogs of influencers are the new generation of commercials.
People like me, who strive to make a living with their art and have creative projects of plain and simple aesthetic value, try hard to survive in the dog world of commerce. I avoided it for twenty years, having a daytime job that ruined my mental health. Now I’m trying to learn how to play the game without getting my soul dirty. I hope my mind doesn’t collapse.
My blog and site is growing, but it’s not exactly a success. I wonder if I’m not just wasting time and energy with this and social media. I might give up of posting daily. I really don’t know.
I decided to use my wallpapers on ads for my services as a real estate business consultant. In case they prove to be appealing I will conceive wallpapers specifically for that purpose, as it happened with some of the illustrations for the items on my Etsy shop.
One important issue is the fun I’m having with this. There is joy in the process and that is new to me. The freedom to use my aesthetic creativity to generate income gives me a sense of purpose and achievement. This is quite challenging for someone raised to hate money.
Self-employment or business owning is radically different from being an employee with a regular salary. One has to be proactive and in a state of alert for business opportunities to get food on the table and a roof to live under. Instability becomes the daily routine. I am hoping to get used to it and have fun in the process of watching my abilities being useful, both as a service and as generators of wealth.
That’s what getting sponsors is all about. We must be popular to get their support. We are providing the service of visibility. Although visibility takes hard work, it doesn’t give money by itself. Money comes from selling that visibility or any product derived from it. With some luck, the product itself increases visibility, the search for more products and the offers from more sponsors.
All over the Internet the gurus of blogging, vlogging, selling, writing eBooks and such give the same advices. Niching down, like the genres thing, providing services with “how to” articles, and chap-books are a must. It is all business. Forget artistic aspirations and soul fulfillment. You want sponsors? Be entertaining to the vastest possible audience. Follow trends and market rules. “Be smart instead of self-centered” is their motto.
No matter how hard I try, I am doomed to failure. Perhaps the role of agents and editors is to trim artists and sell what’s left. When an artist tries to be his own agent and editor, a routine of self-amputation is imposed upon him, compromising the flow of creativity. The censorship comes from the inside and that is severely violent. I don’t seem to be up to such endeavor.
I am not focused nor confidant enough to achieve a fast pace of drawing. Over the years I forced myself to postpone drawing and give priority to daily tasks up to the point of feeling guilty each time I grabbed a pencil. This extends to all other pleasures I have. Writing and making music bring to me the same sinful malediction.
My focused was to become financial independent at all costs. I set up for a steady job to pay the mortgage for an apartment and here I am, slave of my household, or I should say the bank, horrified with the prospect of losing my regular civil servant income.
Two decades of restraint pass by until I became nuts. After the focus on pleasure, I lost it on work and on life itself. Time passes and instead of living I became a witness, having no attachment to reality at all. The loss of pleasure evolved to a loss of reference. If you don’t nurture the things you’re fond of, the labyrinth of indecision kicks in. No cardinal points, no capacity of choice, and you fall into the abyss of generalized anxiety.
To create faster I must let myself create more, loose from the chains of guilt. In both this blog and the shop I try to give legitimacy to my drawing through the effort of making it both a business and a service. I now provide objects some people might long for in exchange for their money. Someday I’ll work fast end efficient enough to pay my mortgage.