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Promoting Art

How is someone supposed to do such a thing? Praising from renowned institutions, critics and celebrities? Flashing excerpts like movie trailers? Ads on matching to the public’s criteria? Gifts and discounts?

What does it take to make someone buy one’s work and services? Where is the trigger to make someone feel the need for the art of a certain author? The call for prestige? The guaranteed fun? The well-tuned melancholy? The signs of great wisdom?

How can an artist be weightless and not imposing? Is stardom a requirement to survive? Is this all about branding and building up communities of fans? All about fame? Showbiz?

Are artists doomed?

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Genres

How I hate them! A preposterous method to allegedly help readers to allocate themselves and their choices, genres are lethal to creativity and quality. Sectioning the fictional spectrum to accommodate thinking into restricted bookshelves soon becomes an amputation to reasoning and thinking. A mob of short-eyed readers, writers, critics and editors rises to present art as a money-making commodity to satisfy basic whims. To put it bluntly, genres are categories to chapbooks.

The horrible term literary fiction is coined to label artistry, which soon is related to presumption, arrogance and excruciating boredom. The trouble is that not being far from the truth. Several works of this genre are egocentric verbiage for the delight of pseudo-intellectuals and vain minds. In movie posters one could find the label quality as if to assure us we were witnessing a work of fine art.

It is all labeling! But that also takes us to the fashion of declaring certain fiction unlabelable, a term to easily be used as a label itself.

To my not so humble view, genres should only be used for their original purpose, the identification of content. What are you reading about? Knights, princesses, detectives, intergalactic smugglers, a family or the thoughts of an individual in daily life and much, much more! This identification should only occur for conversational purposes, never to name bookshelves nor for the purpose of catalog.

To pack books on a shelf, simply name each author and place them in alphabetical order.